It seems as though Google maybe testing or rolling out a new feature for its adwords system to collect user experience data. After clicking through an advert and then returning back to the search results page, a ‘did you find this link useful?’ question appears under the advert that you just clicked. It is highly likely that this data will be employed into the advertisers quality score given that ads which are repeatedly marked as not useful are of poor quality. We think this is going to have a big effect
and will change the strategies for many marketeers.

This entry was posted on Monday, June 12th, 2006 at 9:29 am and is filed under Mindcom News .
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